About Us
Fractional Commercial Strategy & Sales Operations Leadership
We help growing food, beverage, and consumer brands improve profitability, strengthen commercial operations, and build scalable growth systems.
With 20+ years leading sales strategy, trade planning, forecasting, commercialization, and customer growth across national retailers and emerging brands, I bring executive-level leadership without the full-time overhead.
Whether your business needs better forecasting, stronger customer strategy, trade spend discipline, or a more scalable commercial operating model, I help turn complexity into clarity and growth into repeatable execution.
Our Expertise
Commercial Strategy & Revenue Growth
Strategic Guidance
Architecting repeatable expansion through data-driven channel strategies and disciplined commercial rhythms that turn growth potential into predictable bottom-line results.
Trade Promotion & Pricing Strategy
Profitability Boost
Closing margin gaps through smarter spend optimization and pricing discipline. We help sales leaders maximize promotional ROI and gain full control over deduction leakage.
Forecasting, S&OP & Operational Alignment
Process Optimization
Streamlining the path between sales signals and supply chain execution. We implement precise demand planning and S&OP processes to ensure on-time delivery without excess inventory bloat.
Commercialization & Go-To-Market Support
Innovative Solutions
Ensuring launch success by unifying retail sell-in strategy with back-end operational readiness. We de-risk new product introductions and help brands scale with confidence.
Fractional Leadership & Special Projects
Extra Support
Executive-level commercial leadership without the full-time overhead. We provide high-growth brands with the strategic oversight needed to build professional sales operations and scalable teams.
We bridge the gap between where your sales operations are today and the scalable commercial engine you need for tomorrow.
Ready to turn complexity into repeatable growth?
Our Approach
Assess → Analyze → Align → Activate → Accelerate
1
Assess
Understand what's driving performance growth opportunities, operational bottlenecks, trade spend effectiveness, forecasting accuracy, customer dynamics, and organizational capabilities.
Edge: Practical evaluation based on real-world operating experience, not generic benchmarks.
2
Analyze
Use data, insights, and business context to identify root causes and quantify opportunities.
Edge: Combining data with commercial judgment gained from leading national sales teams, customer relationships, and P&L performance.
3
Align
Bring stakeholders together around clear priorities, measurable goals, and an actionable plan.
Edge: Experience leading cross-functional teams across Sales, Finance, Supply Chain, Marketing, Customer Service, and Operations.
4
Activate
Implement solutions, build processes, establish tools, and execute against priorities.
Edge: Hands-on execution. You don't stop at recommendations—you help build the dashboards, processes, playbooks, and operating rhythms that drive results.
5
Accelerate
Measure outcomes, refine approaches, and create scalable systems that sustain growth.
Edge: Focus on lasting capability rather than short-term fixes.
Problems We Solve
Sales are growing, but operations can't keep up
We help create scalable forecasting, planning, and commercial processes that improve alignment and execution.
Trade spend keeps increasing, but profitability not improving
We bring structure to pricing, promotions, and trade investment decisions to improve ROI and reduce leakage.
Your sales team is reactive instead of strategic
We help build clearer priorities, account planning processes, customer segmentation, and operating rhythms.
Forecasting is inconsistent and creating supply chain stress
We help improve forecast accuracy, cross-functional communication, and planning discipline.
You need executive-level leadership, but not a full -time hire
Fractional support gives you experienced leadership focused on solving critical business problems quickly.
Your business has outgrown its current systems and processes
We help companies transition from founder-led execution to scalable commercial operations.
Why Work With Us
Amy Borlin, Business Consultant
As a seasoned business consultant, Amy specializes in strategic planning, market analysis, and performance optimization. With a track record of successful project delivery and client satisfaction, he is committed to driving positive outcomes for our clients
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20+ years of CPG commercial leadership experience
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Combination of strategic thinking and operational execution
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Deep retailer and channel expertise
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Experience across both large enterprise and emerging brands
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Proven ability to simplify complexity and drive accountability
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Hands-on partnership style focused on practical solutions, not theory
